Aside from founder, June Ann: geminijunemoon is excited to be covering this event on Friday, August 8, 2014 from 4-8pm at St. Louis Premium Outlets. come join us as we get a sneak peek on the best back-to-school fashions while enjoying some fun bands and amazing discounts!!!
SIMON INVITES STUDENTS AND FAMILIES TO PREPARE FOR THE NEW SCHOOL YEAR WITH “ABC’S OF STYLE” EVENTS AT ST. LOUIS PREMIUM OUTLETS
Simon and Teen Vogue Introduce “Back-to-School Saturdays” with Special Offerings throughout August
(St. Louis, MO), August 8, 2014 — With the new school year fast approaching, Simon®, a global leader in retail real estate, and Teen Vogue, the number one source of fashion, beauty and pop-culture news for trendsetting teens, are hosting a series of back to school events at more than 80 shopping centers across the country to get young people prepped to head back to class. St. Louis Premium Outlets kick-off “ABC’s of Style[SM]” festivities take place on Friday, August 8, helping families have fun while shopping for seasonal must-haves.
Simon’s ABC’s of Style events, presented by Unilever brands St. Ives, Simple and Q-tips in association with Coca-Cola and Fox’s new fall series RED BAND SOCIETY, also launch the shopping centers’ collaboration with Teen Vogue for its “Back-To-School Saturdays” initiative, chock full of offerings throughout the month of August.
“This is an exciting time of year and as St. Louis Premium Outlets is the center of fashion in St. Louis, teaming up with Teen Vogue elevates our back-to-school shopping season into a true fashion and entertainment experience that helps parents and students alike get set for the upcoming school year,” said Emily Zimmermann, Director of Marketing and Business Development at St. Louis Premium Outlets.
St. Louis Premium Outlets ABC’s of Style events will include various elements to give students the social shopping experience they seek. Featured event activities were created by keeping young shoppers’ preferences top-of-mind:
Exclusive Style Guide: ABC’s of Style event attendees and back-to-school shoppers have the chance to pick up an exclusive Simon and Teen Vogue style guide, featuring fashion looks curated by style experts. Beyond the event, shoppers can also pick up a guide at St. Louis Premium Outlet’s Guest Services or access it online at www.premiumoutlets.com/stlouis
Fashion Show: Families will have a chance to view the hottest trends of the season on the runway and receive first-hand fashion advice from Teen Vogue Accessories Director Sheena Smith.
Special Musical Performance: ABC’s of Style event attendees can enjoy a meet and greet and musical performance by IM5 and House on Cliff.
Mall-Wide Discount Offers & Samples: Event attendees can engage in free interactive games, view a sneak peek of Fox’s new fall series RED BAND SOCIETY, enjoy product demonstrations and walk away with free giveaways from St. Ives, Simple, Q-tips and Coca-Cola. Attendees can also pick up a SWAG bag at the registration table filled with other goodies and offers (while supplies last).
"We are thrilled to once again be collaborating with Simon during the all-important back-to-school shopping season," said Teen Vogue Vice President and Publisher, Jason Wagenheim. "Through this alliance, we're able to bring relevant and authentic fashion content to Simon.com and into consumers' everyday mall experience—starting with Teen Vogue's Back-To-School Saturdays, but with much more to come. Simon's 'ABC's of Style' events are really the perfect complement to our BTSS initiative and we're looking forward to bringing the excitement to many Simon shopping centers nationwide throughout the month of August."
In addition to offering on-mall events, Simon will launch several digital-focused back-to-school elements that give students and their families the tools to gear up for school and stay connected to St. Louis Premium Outlets.
For more information about Simon malls ABC’s of Style events, visit http://www.simon.com/teen-vogue-style.
About St. Louis Premium Outlets
St. Louis Premium Outlets features 90 outlet stores from the world’s finest designer and name brands offering savings of 25% to 65% every day, including Coach, Cole Haan, Eddie Bauer, Gap, J.Crew, Saks Fifth Avenue Off 5th and more. For information visit www.premiumoutlets.com/stlouis.
About Simon Premium Outlets®
The global Simon Premium Outlets portfolio offers exceptional brands at extraordinary savings through a diverse mix of luxury, designer and popular retailers representing the best in fashion, family and home. Our 81 Simon Premium Outlets in the United States, Puerto Rico, Canada, Japan, Malaysia, Mexico and South Korea are some of the most iconic and productive shopping destinations for residents and travelers including Woodbury Common (New York City), Orlando, Desert Hills (Palm Springs), Las Vegas and Wrentham Village Premium Outlets (Boston). For more information visit premiumoutlets.com or follow Premium Outlets on Facebook, Twitter, Instagram and Pinterest.
Simon is a global leader in retail real estate ownership, management and development and a S&P100 company (Simon Property Group, NYSE:SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. For more information, visit simon.com.