Aside from founder, June Ann: BLUSH is one of those boutiques that is just more than a store, it's an experience that quickly turns into your own personal fashionable mecca of solace. This has been my primary source for my hippie-self in St. Louis for close to 2 years now (and I've only lived here for 3!) and serves as my direct connection to my universal goddess, Free People. Owner, Sarah King's personal aesthetic very closely parallels my own, so it is only natural that I would be attracted to such a well-branded store. Sarah is constantly making sure to get the latest and greatest in anything boho-chic from Free People to Alternative Apparel to Wildfox, but she also surprises you with pulling in beautifully structured staple pieces such as Amanda Uprichard dresses. Her taste is impeccable and BLUSH is definitely the place to go if you want to update your look with current fashion trends, no matter what your age. Sarah and her amazing style associates are more than happy to help you find your own true fashion aesthetic! Price points are flexible. Regular priced items are ~$25-$250, but Sarah is constantly marking down last week's hot inventory, so you can get now-trends at super good prices on her sale rack. I got an amazing pair of houndstooth leggings on sale there for $14!

by Keleka Mobley

What: BLUSHFest

When: June 19, 2014, 5:00pm - 8:00pm

Where: BLUSH Boutique, 110 N Clay Ave, Kirkwood, Missouri

Store Review

I didn’t need to be told that BLUSH Boutique was a bohemian-chic store before the event. The visuals of the store said it all. Before I entered the store I could tell from the floral logo design that the store catered to the very feminine and trendy consumer. I felt bohemian vibes from the feathers in the window displays and beautiful blue glazed planters. The theme continued inside, accompanied by live music from Randy Beck. The brick-and-mortar boutique mixed natural elements such as exposed aluminum vents, and hardwood floors, selves and crates, with classic décor like the ornate shelving and the white and blue painted checkout counter. This mix struck a nice balance between the bohemian and classic styles. BLUSH Boutique has such a strong personality and concrete aesthetic; I can tell they keep their costumers coming back season after season.

Randy Beck providing some groovy tunes for BLUSHFest!!!

Interview with BLUSH Boutique owner, Sarah King

What was the main purpose of BLUSHFest?

“The whole idea came from Lindsey, one of the girls who work for me. She’s really into festivals and everything, so the idea was for us [Blush Boutique] to do our own festival party. We were chosen by Alive Magazine for “Best Festival Wear” for 2014’s Hot List that just came out for this month. My personal style is very boho driven so naturally the aesthetics of the store lends itself to that. Especially with everything that’s on trend right now; the festival trends is so big with a lot of today’s youth. We also wanted to highlight certain brands that are more bohemian and festival attire driven.”

I heard you went out to a market in California, how was that?

BLUSHFest in full swing!!!

“Last week I was out in LA for La Market. I did a big chunk of my fall and holiday buying for the boutique.”

Were there any specific trends that you looked for?

“I focused on a lot of the bohemian trends. Printed bottoms are still really big and burnout velvets are really strong; I’d say those were the highlights.

Visit: 110 N Clay Ave, Kirkwood, MO

Like: www.facebook.com/BlushSTL

Look: www.instagram.com/blushstl

WHAT??? Does that sale sign really say "Buy 2, Get 1 Free"???